Monthly Archives: March 2010
Metrics Make More Successful Creative
More Data Doesn’t Mean Better Insight
Market researchers could stand to take some of their own, oft-repeated advice: Know your customer. One of the common complaints heard among Market Research suppliers is that clients simply lock reports away in filing cabinets after presentations and fail to fully extract the value of the insights provided. While we’ve all faced this scenario numerous times, it really isn’t hard … Continue reading
A New Approach to Marketing Research and Creativity.
The Brand Aperture Blog exists to explore the connection between real-time research and 21st century brand expressions. Think about it in the simple terms of… Heisenberg’s Uncertainty Principle. It’s not as complicated as you may think, and the relevance of the theory to marketing in today’s digital marketplace is fairly clear. In a nutshell, the Principle states that certain physical … Continue reading
