Monthly Archives: April 2010
Social Media Measurement: An Owned-to-Earned Spectrum
This post from David Armano does a great job of exploring three types of engagement that are near omnipresent in our digital world—interactive, social and mobile—and where they occur. Where they occur doesn’t mean a specific location, though, like “website” or “while at the laundromat.” Instead it’s more about who controls the domain; whether it is: – Paid The organization … Continue reading
Are Surveys Dead?*
Much of the recent chatter in the blogosphere has focused on the much anticipated “next step” in market research. Specifically, will Social Media Monitoring and other Social Media tools replace traditional market research tools? Jeffrey Henning provided an excellent round up of the discussion, particularly in reference to the application of DIY tools. A recent piece in Ad Age went … Continue reading
DIY: Opposition or Opportunity?
The current recession has pummeled budgets in all departments and market research is certainly no exception. In fact, given the reputation of market research in some boardrooms, its no surprise that MR is often one of the first targets for “cost savings” (or any many cases the illusion of savings). The current economic situation coupled with the increased, although still … Continue reading
