Monthly Archives: June 2010
People don’t really hate marketing.
I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this several times. And every time I do… she tells me I am crazy. Instead, she thinks I look at the clock all the time but … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 3)
(Parts 1 and 2 of this post can be found here: Part 1, Part 2) Part 3 – The Way Forward Social Media Research is already a viable and a valuable source of consumer insights, particularly for brands that are in high involvement categories and have sufficient penetration among those actively engaged in Social Media. The purpose of this post … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 2)
(Part 1 of this post can be found here ) Challenges The nature of social media offers a unique opportunity for market researchers, but also presents some significant challenges. In many ways, it is not unlike the advent of online research. Initially there were many concerns about online penetration rates, obtaining representative samples, validating sample, and many other methodological challenges. … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 1)
In recent weeks there have been several reports released that evaluate the value of social media impressions for marketing. While this certainly isn’t a new revelation, the fact that the reports leverage traditional survey techniques to collect the data sparked an ancillary question for me: What is the value of social media in market research, both now and in the … Continue reading
