Category Archives: about
A New Approach to Marketing Research and Creativity.
The Brand Aperture Blog exists to explore the connection between real-time research and 21st century brand expressions. Think about it in the simple terms of… Heisenberg’s Uncertainty Principle. It’s not as complicated as you may think, and the relevance of the theory to marketing in today’s digital marketplace is fairly clear. In a nutshell, the Principle states that certain physical … Continue reading
Posted in about, creativity, heisenberg, marketing, measurement
Tagged brand, brand aperture, creativity, heisenberg, marketing, measurment, metrics, research
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