Category Archives: analysis
Twitter Influence. Beyond followers, replies and retweets.
Every time I write a post about Twitter, I vow it’ll be the last time. The problem is Twitter is too damned fascinating of a phenomenon to not write about. And the more people try to explain it, harness it, and measure it, the more holes we reveal in our understanding of it. The latest couple of posts I’ve seen … Continue reading
Posted in analysis, influence, social media, twitter
Tagged analysis, influence, infographics, retweet, social media, twitter
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Metrics Make More Successful Creative
Posted in analysis, creativity, marketing, metrics
Tagged analysis, creativity, insight, marketing, metrics
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More Data Doesn’t Mean Better Insight
Market researchers could stand to take some of their own, oft-repeated advice: Know your customer. One of the common complaints heard among Market Research suppliers is that clients simply lock reports away in filing cabinets after presentations and fail to fully extract the value of the insights provided. While we’ve all faced this scenario numerous times, it really isn’t hard … Continue reading
