Category Archives: brand
Room For Squares: Brand Marks That Work In Social Media
Yesterday I wrote about the heightened importance of a powerful, consistently applied brand mark in our social media world. Your mark should be a quickly identifiable image that let’s your fans/friends/followers who are scanning their social media feeds know there is valuable brand information right beside it. And there’s a simple design parameter that goes along with this: think “square.” … Continue reading
Social Media Makes Logos More Important
I think Scott McCallion did a great job of exposing the fact that where GAP really went wrong in their logo redesign was spending money on a brand mark rather than crafting a better way to become relevant in people’s lives. I highly recommend reading the post. But I think he went wrong with this point: “Simply put, no one … Continue reading
The pitfalls of thinking tactically.
“We’re looking for a 2:30 to 3:00 video.” That’s a common statement I hear on calls with clients about new projects. What I want to know is: Why? What got that length of time in their head? I’m sure if someone at a cocktail party came up to them and asked about a new product, the answer would be either … Continue reading
Twitter is the answer to…
I’m not sure how I’d choose to complete the statement above. The platform has steadily grown and is certainly an effective medium for sharing professional information, networking, and entertainment. And there’s no denying the application of Twitter for engaging consumers and a variety of other marketing applications. That said, I’ve always been a bit of a wet blanket when it … Continue reading
People don’t really hate marketing.
I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this several times. And every time I do… she tells me I am crazy. Instead, she thinks I look at the clock all the time but … Continue reading
