Category Archives: identity
Room For Squares: Brand Marks That Work In Social Media
Yesterday I wrote about the heightened importance of a powerful, consistently applied brand mark in our social media world. Your mark should be a quickly identifiable image that let’s your fans/friends/followers who are scanning their social media feeds know there is valuable brand information right beside it. And there’s a simple design parameter that goes along with this: think “square.” … Continue reading
Social Media Makes Logos More Important
I think Scott McCallion did a great job of exposing the fact that where GAP really went wrong in their logo redesign was spending money on a brand mark rather than crafting a better way to become relevant in people’s lives. I highly recommend reading the post. But I think he went wrong with this point: “Simply put, no one … Continue reading
