Category Archives: insight
Mobile Market Research: How Soon Is Now?
Though it’s hardly a revelation, it seems inevitable that market research will become much more prominent on mobile platforms. Just as the opportunities for targeted marketing seem endless, so too is the potential of mobile platforms for providing relevant, in situ consumer intelligence. As the adoption of smart phones increases and mobile technology advances yield more user-friendly interactive experiences, the … Continue reading
Was the Old Spice campaign marketing? Or market research?
Yesterday, my Brand Aperture cohort wrote a great post, examining the extent to which consumers discuss brands on Twitter, by the numbers. The points and questions he raised got me thinking about many things. But for this post I’ll concentrating on the following question: If the data is plentiful and brands could *potentially* find insights on Twitter… what does the … Continue reading
Are Surveys Dead?*
Much of the recent chatter in the blogosphere has focused on the much anticipated “next step” in market research. Specifically, will Social Media Monitoring and other Social Media tools replace traditional market research tools? Jeffrey Henning provided an excellent round up of the discussion, particularly in reference to the application of DIY tools. A recent piece in Ad Age went … Continue reading
More Data Doesn’t Mean Better Insight
Market researchers could stand to take some of their own, oft-repeated advice: Know your customer. One of the common complaints heard among Market Research suppliers is that clients simply lock reports away in filing cabinets after presentations and fail to fully extract the value of the insights provided. While we’ve all faced this scenario numerous times, it really isn’t hard … Continue reading
