Category Archives: owned media

Social Media Measurement: An Owned-to-Earned Spectrum

This post from David Armano does a great job of exploring three types of engagement that are near omnipresent in our digital world—interactive, social and mobile—and where they occur. Where they occur doesn’t mean a specific location, though, like “website” or “while at the laundromat.” Instead it’s more about who controls the domain; whether it is: – Paid The organization … Continue reading

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Posted in earned media, measurement, owned media, social media | Tagged , , , | 4 Comments