Category Archives: research
Mobile Market Research: How Soon Is Now?
Though it’s hardly a revelation, it seems inevitable that market research will become much more prominent on mobile platforms. Just as the opportunities for targeted marketing seem endless, so too is the potential of mobile platforms for providing relevant, in situ consumer intelligence. As the adoption of smart phones increases and mobile technology advances yield more user-friendly interactive experiences, the … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 3)
(Parts 1 and 2 of this post can be found here: Part 1, Part 2) Part 3 – The Way Forward Social Media Research is already a viable and a valuable source of consumer insights, particularly for brands that are in high involvement categories and have sufficient penetration among those actively engaged in Social Media. The purpose of this post … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 2)
(Part 1 of this post can be found here ) Challenges The nature of social media offers a unique opportunity for market researchers, but also presents some significant challenges. In many ways, it is not unlike the advent of online research. Initially there were many concerns about online penetration rates, obtaining representative samples, validating sample, and many other methodological challenges. … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 1)
In recent weeks there have been several reports released that evaluate the value of social media impressions for marketing. While this certainly isn’t a new revelation, the fact that the reports leverage traditional survey techniques to collect the data sparked an ancillary question for me: What is the value of social media in market research, both now and in the … Continue reading
Are Surveys Dead?*
Much of the recent chatter in the blogosphere has focused on the much anticipated “next step” in market research. Specifically, will Social Media Monitoring and other Social Media tools replace traditional market research tools? Jeffrey Henning provided an excellent round up of the discussion, particularly in reference to the application of DIY tools. A recent piece in Ad Age went … Continue reading
DIY: Opposition or Opportunity?
The current recession has pummeled budgets in all departments and market research is certainly no exception. In fact, given the reputation of market research in some boardrooms, its no surprise that MR is often one of the first targets for “cost savings” (or any many cases the illusion of savings). The current economic situation coupled with the increased, although still … Continue reading
