Tag Archives: advertising
The pitfalls of thinking tactically.
“We’re looking for a 2:30 to 3:00 video.” That’s a common statement I hear on calls with clients about new projects. What I want to know is: Why? What got that length of time in their head? I’m sure if someone at a cocktail party came up to them and asked about a new product, the answer would be either … Continue reading
Was the Old Spice campaign marketing? Or market research?
Yesterday, my Brand Aperture cohort wrote a great post, examining the extent to which consumers discuss brands on Twitter, by the numbers. The points and questions he raised got me thinking about many things. But for this post I’ll concentrating on the following question: If the data is plentiful and brands could *potentially* find insights on Twitter… what does the … Continue reading
People don’t really hate marketing.
I have a hypothesis that I tend to look at clocks when there is a pattern present. It always reads things like 11:11, 12:34, or 5:55. Happens all the time. I’ve told my wife this several times. And every time I do… she tells me I am crazy. Instead, she thinks I look at the clock all the time but … Continue reading
