Tag Archives: context
Three Keywords (And One Mantra) For 2012
The idea of setting up three keywords (or touchstones, or filters) to guide the year is something I saw exactly one year ago on the stellar blog of Tom Webster. It’s far past time I did something with the idea for myself. But first, a quick note on “why?” Last year was a good year professionally. I accomplished many of … Continue reading
Social Media Market Research: Status, Challenges, and the Way Forward (Part 2)
(Part 1 of this post can be found here ) Challenges The nature of social media offers a unique opportunity for market researchers, but also presents some significant challenges. In many ways, it is not unlike the advent of online research. Initially there were many concerns about online penetration rates, obtaining representative samples, validating sample, and many other methodological challenges. … Continue reading
