Tag Archives: facebook
Social Media Makes Logos More Important
I think Scott McCallion did a great job of exposing the fact that where GAP really went wrong in their logo redesign was spending money on a brand mark rather than crafting a better way to become relevant in people’s lives. I highly recommend reading the post. But I think he went wrong with this point: “Simply put, no one … Continue reading
Posted in brand, engagement, facebook, identity, marketing, perception, social media, twitter
Tagged brand, consumer experience, engagement, facebook, identity, marketing, perception, social media, twitter
14 Comments
