Tag Archives: insight

The pitfalls of thinking tactically.

16Aug by John Lane

“We’re looking for a 2:30 to 3:00 video.” That’s a common statement I hear on calls with clients about new projects. What I want to know is: Why? What got that length of time in their head? I’m sure if someone at a cocktail party came up to them and asked about a new product, the answer would be either … Continue reading →

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Are Surveys Dead?*

15Apr by Brandon Watts

Much of the recent chatter in the blogosphere has focused on the much anticipated “next step” in market research. Specifically, will Social Media Monitoring and other Social Media tools replace traditional market research tools? Jeffrey Henning provided an excellent round up of the discussion, particularly in reference to the application of DIY tools. A recent piece in Ad Age went … Continue reading →

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Metrics Make More Successful Creative

30Mar by John Lane
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More Data Doesn’t Mean Better Insight

24Mar by Brandon Watts

Market researchers could stand to take some of their own, oft-repeated advice: Know your customer. One of the common complaints heard among Market Research suppliers is that clients simply lock reports away in filing cabinets after presentations and fail to fully extract the value of the insights provided. While we’ve all faced this scenario numerous times, it really isn’t hard … Continue reading →

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